AKRON, Ohio — Meineke Car Care has launched a new, multimillion-dollar advertising campaign, according to aftermarketNews.

The campaign, “On With Life,” was created to help drive up sales for the company’s more than 900 car care centers around the U.S., stated the article.

Meineke’s is also planning a new rewards program as well as improvements to its online and in-store customer experience “designed to build customer loyalty,” reported the article.

“On With Life,” will kick off in September, the article continued, with television advertisements aimed at delivering humor and empathy to show “how car care can interfere with life’s everyday moments and how Meineke can help.”

Additional marketing strategies, such as print advertising, social media engagement and in-store marketing, will begin later in the year, the article noted.

“We know car care has historically been a pain point for consumers. So we asked customers to tell us what they want most in a car care partner,” said Artemio Garza, Meineke’s chief marketing officer, in the article. “Not surprisingly, we discovered that consumers want a trusted, one-stop shop for car repair and maintenance — a partner that is reliable, transparent and convenient. Our new advertising campaign communicates that Meineke can be that partner and deliver the car care experience customers desire.”

You can find the article here.