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Car Wash Show Europe and the emergence of new markets

CHICAGO — ICA Board Chairman, Gary Dennis, is excited about the European carwash show, and the ways it will help open up international markets

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CHICAGO — Car Wash Show Europe “is a seminal event in our association’s history,” according to ICA Board Chairman, Gary Dennis. He said there is a need for an event focused in Europe, and there's no current event like the one that the ICA will provide.

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The show will be held from Oct. 5-7, 2015 at the RAI Exhibition Center in Amsterdam, The Netherlands.

Related: ICA articles

Dennis sees this event as an evolution in the carwash industry. “Our industry benefits when carwashing becomes more professional around the world. Successful trade shows allow us to provide new and expanded products to our members.”

The networking and educational experiences at the event will be greatly beneficial to members of the carwash industry, according to Dennis.

The event is also a chance for ICA’s international members to finally attend a show. He said that “the response [to the show] thus far has been overwhelmingly positive.”

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Dennis said more and more washes are doing business internationally, and this show will give a chance for an operator in Kansas to connect with a wash owner is England, for example.

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