From the show: How to develop unconventional marketing techniques - Professional Carwashing & Detailing
Connect with us
Close Sidebar Panel Open Sidebar Panel

Carwash News

From the show: How to develop unconventional marketing techniques

CHICAGO — An education session at The Car Wash Show™ helped explain to those in the carwash industry unique ways to market their business.

Advertisement

CHICAGO — Dr. Doug Ross of Franklin University spoke at an education session titled “Developing Unconventional Marketing Tactics” at The Car Wash Show™.

Click Here to Read More
Advertisement

Ross said that people in the industry often think that creative marketing is going to be difficult for them, but that it doesn’t have to be, and that there are things that can be done to make marketing easier.

Read also: No, you can't rent my customers

He said you don’t have to be “super creative, [and that] you can learn from others.” Everyone sees hundreds of marketing ideas every day, according to Ross, and you should take note of the ones you like, and learn from them.

Advertisement

The “throng of exclusivity” is something he said works well to market a wash. He gave the example of how coupons that have words like “limited number” and “exclusive” are much more likely to be used because people feel special for being part of a select company.

More articles on: Multi-profit centers

Companies can also benefit from reaching their direct market in unique ways. Ross cited Red Bull as an example of a company that will “target” its market by going out into the public, and giving away free Red Bull products to those doing outdoor activities.

Advertisement

Rewarding creative thinking is another important aspect of the creative process he explained at the session. Ross encourages owners and managers not to say things like, “that’s a good idea, but…” and instead say things like “that’s a good idea, and…” which will create a better environment for unique thinking.

To visit Ross' bio, click here

Advertisement
Click to comment
Connect
Professional Carwashing & Detailing