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ICA getting the word out about WaterSavers

CHICAGO — To get the word out about how carwashes save water compared to at-home washing, the ICA has utilized many targeted campaigns, according to an ICA blog.


CHICAGO — Commercial carwashes do a great job of conserving water, but many people don’t know about it, according to an ICA blog.

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The International Carwash Association (ICA) launched numerous targeted campaigns in 2014 to get the word out about its WaterSavers program, and how carwashes conserve water.

Read also: PC&D May issue

The results have been impressive, according to the blog, with 85 million impressions across 4,000 print and online placements. The ICA also reached out to many blogs, and delivered 2.5 million impressions from them.

The campaign is a great example of public relations, and how companies can go about garnering press for their initiatives. Carwash owners can learn a lot from the examples provided in this blog.


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