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ICWG appoints new U.S. president

DENVER — Jason Price will report to CEO Thomas Mangas and will have full profit and loss responsibility.


DENVER — The International Car Wash Group (ICWG), the world’s largest local carwash company, has announced the appointment of Jason Price as president for the U.S., according to a press release.

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Reporting to CEO Thomas Mangas, Price will have full profit and loss responsibility for the business’s operations and for driving top-line growth and profitability, the release continued.

The new president’s responsibilities will include establishing core operational excellence in running existing sites, driving acquisition integration and building more efficient scaled capabilities to support ICWG’s accelerated growth in the U.S., which also includes oversight of KPI management, procurement, marketing and engineering, the release added.

“We are delighted to have Jason Price assume this leadership role with ICWG. His strategic vision will allow us to set and achieve even higher performance goals in the U.S. business through same-store growth and seamless acquisition integration,” said Mangas. “His role will be integral to ensuring that the company achieves excellence in everything we do while maintaining a strong culture during a period of rapid growth.”


Price will be based at ICWG U.S. headquarters in Centennial, Colorado, the release noted.

Recognized as an accomplished and results-driven executive leader, Price brings 30 years of in-depth experience and success in driving operational growth, building best-in-class sales teams, spearheading change initiatives, and exceeding service expectations, the release continued.

ICWG looks forward to accessing his invaluable depth of retail knowledge, which includes merchandising, product development, marketing, operations and sales, the release added.

Price brings a wide range of experience from industry-leading Fortune 500 companies, including Advance Auto Parts, Lowe’s and Nordstrom, the release stated.

Most recently as chief commercial officer at private equity-backed ESW Group, he spearheaded international expansion and solidified multi-year contracts with national distributors, the release concluded.

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