AUSTIN, Texas — Palm Car Wash opened its second location on April 27. The wash has come up with a unique way to generate interest at community events, according to Community Impact Newspaper.   

Soft Foam Jerome, is the new Palm Car Wash mascot, who informs customers about the soft-foam products the carwash uses on its vehicles.

Owner of Palm’s, David Beseda, is happy with how the mascot has worked out. “I think we have a really good reception from the community. People seem to be pleased with what we are doing.”

Customer demand is what has led to the wash opening a second location, according to Beseda.

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