Tips for increasing specialty coffee sales - Professional Carwashing & Detailing

Tips for increasing specialty coffee sales

OAKBROOK TERRACE, Ill. — Owners can bundle pastries and coffee together to create a higher perceived value.

OAKBROOK TERRACE, Ill. — Convenience stores are feeling pressure to upgrade their specialty coffee menus to compete with quick-serve restaurants, according to

C-stores reign over quick-serves with traditional coffee, but they are threatened by quick-serves’ specialty coffee options, noted the article. Ken Hall, merchandising manager for Kwik Fill, said in the article his “biggest competitors right now are Burger King, Dunkin’ Donuts, Tim Hortons and McDonald’s.”

Read also: Wawa to modernize older stores with remodel program

The article provides four steps to increase a c-store’s coffee and baked goods sales.

  1. Better Coffee. Have a more premium blend available and offer more flavorings and creamers. Brew fresh pots regularly throughout the day.
  2. Variety and Freshness. Offer high-quality breakfast options in addition to coffee and snacks, shared the article. Microwaves can be provided to allow customers to heat up their pastries.
  3. Beverage Bundling. Package baked goods with beverages to increase sales, reported the article. Bundles have a higher perceived value. “When we cross-promote with our Prairie City Bakery items, we get at least a 15 percent lift in coffee and breakfast bakery sales,” Hall added in the article.
  4. Merchandising. Pay attention to the presentation of your baked goods and keep them stocked. Owners can also display cookies or cakes for the afternoon crowd.

Click here to read the entire article.

You May Also Like

University of Memphis softball star featured in Car Wash Convos™

MEMPHIS, Tenn. — Neely Taylor chats about her softball journey, bedtime routines, and more in this week’s ZIPS Car Wash Convo™.

University of Memphis softball star featured in Car Wash Convos™

MEMPHIS, Tenn. — ZIPS Car Wash released its final Season 2 Memphis episode of Car Wash Convos™ featuring Neely Taylor, University of Memphis outfielder for the Tigers Softball team, the company announced in a press release.

Taylor hits a home run as she shares who got her softball career started, what time she needs to get to bed (no exceptions) and more in this entertaining episode filmed during a car wash at ZIPS in Memphis.

Firmament leads investment in Sparkle Express Car Wash Group

NEW YORK — Sparkle’s expansion receives a boost with Firmament’s backing, promising optimized operations and market penetration.

Firmament leads investment in Sparkle Express Car Wash Group
Whistle Express Car Wash acquires Rainforest Car Wash locations

CLEVELAND — Five new and rebranded locations will more than double the fast-growing Whistle Express Car Wash chain.

Mint Eco Car Wash and Detail Center wins three awards

WEST PALM BEACH, Fla. — Awards are from two of South Florida’s largest publications, The Palm Beach Post and South Florida Business Journal.

Mint Eco Car Wash logo
Express Wash Concepts hosts inaugural Washy Awards

COLUMBUS, Ohio — The Washy Awards recognized exceptional sites and team member contributions, as well as long term service anniversaries.

Other Posts

Soapy Joe’s to celebrate ninth Soapy Joe’s Day

SAN DIEGO — Soapy Joe’s celebration also includes sign-ups for free Magic Joe carwashes and trying to break a world record.

Soapy Joe's to celebrate ninth Soapy Joe's Day
International Carwash Association welcomes Ben Higgs

WHEATON, Ill. — Higgs brings extensive experience from the auto dealer market to enhance the renowned LEAD carwash manager training program.

ica welcomes ben higgs
D&S Car Wash Supply acquires WashCard Systems

HIGH RIDGE, Mo. — WashCard develops payment hardware and software technology for the carwash sector, including tap-based payment methods.

Spark Car Wash Mount Holly hosts ribbon cutting with mayor

MOUNT HOLLY, N.J. — Mayor Chris Banks celebrated the opening of the new Spark Car Wash in the Mount Holly/Lumberton, New Jersey area.