Tips for increasing specialty coffee sales - Professional Carwashing & Detailing

Tips for increasing specialty coffee sales

OAKBROOK TERRACE, Ill. — Owners can bundle pastries and coffee together to create a higher perceived value.

OAKBROOK TERRACE, Ill. — Convenience stores are feeling pressure to upgrade their specialty coffee menus to compete with quick-serve restaurants, according to

C-stores reign over quick-serves with traditional coffee, but they are threatened by quick-serves’ specialty coffee options, noted the article. Ken Hall, merchandising manager for Kwik Fill, said in the article his “biggest competitors right now are Burger King, Dunkin’ Donuts, Tim Hortons and McDonald’s.”

Read also: Wawa to modernize older stores with remodel program

The article provides four steps to increase a c-store’s coffee and baked goods sales.

  1. Better Coffee. Have a more premium blend available and offer more flavorings and creamers. Brew fresh pots regularly throughout the day.
  2. Variety and Freshness. Offer high-quality breakfast options in addition to coffee and snacks, shared the article. Microwaves can be provided to allow customers to heat up their pastries.
  3. Beverage Bundling. Package baked goods with beverages to increase sales, reported the article. Bundles have a higher perceived value. “When we cross-promote with our Prairie City Bakery items, we get at least a 15 percent lift in coffee and breakfast bakery sales,” Hall added in the article.
  4. Merchandising. Pay attention to the presentation of your baked goods and keep them stocked. Owners can also display cookies or cakes for the afternoon crowd.

Click here to read the entire article.

You May Also Like

ModWash to make a splash this summer in Tappahannock, Virginia

TAPPAHANNOCK, Va. — This is the first ModWash location in the state. Customers can purchase a single wash or a ModMembership.

TAPPAHANNOCK, Va. — Tappahannock’s first ModWash will have a contagious vibe with a wide range of the latest technology and amenities, the company said in a press release.

From free vacuums and air tools to automatic mat cleaners, microfiber towels and their Mod Air freshener, with every wash, ModWash said its primary goal and promise is to offer outstanding customer service and provide a clean and friendly environment to chill and baby your car or truck.

OPW’s ICS and Rinsed join forces to provide more streamlined services

BETHLEHEM, Pa. — The Rinsed software pairs with ICS’ point-of-sale technology to help carwash owners reduce credit card declines.

Super Star Car Wash expands into Colorado with first location in Falcon

PHOENIX — Additional locations will open intermittently with express washes in the Colorado Springs and Denver areas.

Express Wash Concepts appoints chief development officer

COLUMBUS, Ohio — Van Bremen brings more than 20 years of experience leading high-performance teams and developing data-driven strategies across multiple industries.

WhiteWater Express acquires Bubble King Car Wash

HOUSTON — Bubble King will be rebranded under the WhiteWater Express banner and offer WhiteWater’s signature services.

Other Posts

Access Holdings’ Spotless Brands announces $600 million growth capital raise

BALTIMORE — The strategic growth capital investment will support the execution of Spotless Brands’ expansion strategy.

Kleen-Rite acquires vending machine manufacturer Laurel Metal Products

COLUMBIA, Pa. — The move will streamline the process of building and stocking Laurel products.

M&A, mergers, acquisitions
Turbo Tint’s Greg Goodman named IFA Franchisee of the Year

ORLAND PARK, Ill. — Goodman has been a franchise owner in the Moran Family of Brands system for more than 25 years.

Matthews closes four-property express carwash portfolio in Iowa

NASHVILLE, Tenn. — The Shine Shop Car Wash Portfolio was acquired by Rocket Car Wash, a national chain looking to expand.