When it comes to running a profitable car care business, establishing a recognizable brand can go a long way — especially for multisite operations.

However, what is the value of brand recognition in the carwashing and detailing market? And, why will some customers drive farther and potentially pay more to frequent certain car care businesses? Does having strong brand recognition play an integral role in these carwashes’ success?

Please take our poll, and let us know if you think brand power is a key part of our industry.

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