ATLANTA — Tidal Wave Auto Spa, located in Peachtree City, Georgia, sold DRB Systems’ four millionth FastPass^® RFID Tag, according to a press release.

Scott Blackstock, owner of Tidal Wave, attributes more than 20 percent of the wash’s customer growth to the monthly pass program, stated the release.

DRB Systems introduced the FastPass^® Wireless Acceptance System in 2006, reported the release, which uses RFID technology to automate wash menu selections, payment options and reduce lengthy wait times for frequent, on-the-go customers.

The FastPass^® system permits recurring plan members to securely draft their fee from an electronic payment method of choice, continued the release.

Gene Goins, a frequent Tidal Wave customer, decided to join the carwash’s unlimited monthly pass club and purchased its four millionth FastPass^® Tag, informed the release.

“With over 4 million FastPass^® tags issued, we are excited to be a part of our customers’ success and with the continued acceptance of the monthly pass program,” said Bonnie McMillan, vice president of sales and marketing for DRB Systems, in the release.

DRB Systems provides automated management systems, POS (point-of-sale) terminals, handheld portable touchscreen terminals, self pay stations and loyalty promotion tools to full-service, exterior-only, express and flex-serve carwashes as well as quick lubes, petroleum marketers and convenience stores, noted the release.

You can find the release here.