General Mills conducts survey on c-store shopping trends - Professional Carwashing & Detailing

General Mills conducts survey on c-store shopping trends

MINNEAPOLIS — According to General Mills Convenience & Foodservice, shoppers are visiting three different types of convenience stores each month.

MINNEAPOLIS — General Mills Convenience & Foodservice conducted a survey to discover more about desired offerings and usage among rural, suburban and urban convenience store shoppers, according to

General Mills reported that c-store shoppers are not tied to specific locations, the article stated, and on average, shoppers are visiting three different types of c-stores per month.

The survey found that 72 percent of shoppers visit c-stores in suburban locations, continued the article.

For urban areas, the article reported, 68 percent visit c-stores in urban residential areas with single-family homes, 53 percent shop at c-stores in urban business districts and 52 percent of shoppers frequent c-stores in urban residential areas with apartments or small town/rural c-stores.

The article noted that responses varied by geography when shoppers were asked about their expectations of c-stores: for suburban areas, all-day stops for fast, small-item pickups; for rural areas, while-on-the-go relief and refueling stops; for urban business, routine stops for easy meals/snacks during the workday; for urban residential (apartments), pit stops while on the go for entertainment and essentials; and for urban residential (single-family homes), quick stops when out for basics and fun.

“Not all trips to convenience stores are created equally,” said Lindsey Shepherd, consumer insights researcher at General Mills Convenience & Foodservice, in the article. “While there are more similarities than differences among c-store locations, understanding the nuances can drive profitability for the retailer and satisfaction for the shopper. C-stores should leverage their locale to customize their assortment.”

The article also featured an infographic highlighting the results of the survey.

You can find the infographic, and read the entire article, here.

You May Also Like

ModWash to make a splash this summer in Tappahannock, Virginia

TAPPAHANNOCK, Va. — This is the first ModWash location in the state. Customers can purchase a single wash or a ModMembership.

TAPPAHANNOCK, Va. — Tappahannock’s first ModWash will have a contagious vibe with a wide range of the latest technology and amenities, the company said in a press release.

From free vacuums and air tools to automatic mat cleaners, microfiber towels and their Mod Air freshener, with every wash, ModWash said its primary goal and promise is to offer outstanding customer service and provide a clean and friendly environment to chill and baby your car or truck.

OPW’s ICS and Rinsed join forces to provide more streamlined services

BETHLEHEM, Pa. — The Rinsed software pairs with ICS’ point-of-sale technology to help carwash owners reduce credit card declines.

Super Star Car Wash expands into Colorado with first location in Falcon

PHOENIX — Additional locations will open intermittently with express washes in the Colorado Springs and Denver areas.

Express Wash Concepts appoints chief development officer

COLUMBUS, Ohio — Van Bremen brings more than 20 years of experience leading high-performance teams and developing data-driven strategies across multiple industries.

WhiteWater Express acquires Bubble King Car Wash

HOUSTON — Bubble King will be rebranded under the WhiteWater Express banner and offer WhiteWater’s signature services.

Other Posts

Access Holdings’ Spotless Brands announces $600 million growth capital raise

BALTIMORE — The strategic growth capital investment will support the execution of Spotless Brands’ expansion strategy.

Kleen-Rite acquires vending machine manufacturer Laurel Metal Products

COLUMBIA, Pa. — The move will streamline the process of building and stocking Laurel products.

M&A, mergers, acquisitions
By the books

Why your records should be timely, organized and understood.

Turbo Tint’s Greg Goodman named IFA Franchisee of the Year

ORLAND PARK, Ill. — Goodman has been a franchise owner in the Moran Family of Brands system for more than 25 years.