Guest Post blog: Educating customers about engine servicing

Guest Post blog: Educating customers about engine servicing

BIRMINGHAM, Ala. — Even if engines aren’t your specialty, as a car care business owner, be prepared to help answer customers’ questions.

BIRMINGHAM, Ala. — In the latest Guest Post, Cathy Habas, a freelance writer, editor and translator, shares a quick guide to engine servicing to help car care professionals educate their customers.

“Even if engines aren’t your specialty, as a business owner in the car care industry, you should be prepared to field a variety of questions. It’s not just good customer service; it’s also good business sense,” says Habas. “When your customers view you as a trusted resource and someone who goes above and beyond the call of duty, you will reap the rewards of word-of-mouth advertising.”

In the blog post, Habas outlines a quick guide to engine servicing to help car care professionals troubleshoot customer concerns, offering either an easy do-it-yourself (DIY) task or recommending a professional service.

One example of a DIY service car care professionals can educate their customers is checking spark plugs. “There are many ‘symptoms’ that point to a spark plug problem. Fortunately, replacing spark plugs is easy to do and inexpensive, because the only tools needed are new spark plugs and a spark plug socket wrench,” explains Habas. “Therefore, if replacing the spark plugs doesn’t solve the car’s problem, it won’t put your customer out of pocket. However, if faulty spark plugs were indeed the cause, your customer will have not only fixed his or her car, but also learned a new skill and gained confidence under the hood. It’s a win-win.”

However, running a diagnostics report is better left to the professionals. “The problem with engine lights is that they aren’t specific. Any number of things, and of varying severity, could be compromised in the engine,” states Habas. “Also, it’s impossible to simply look at an engine and perform diagnostics. A diagnostic tool is a tool specific to a car’s make and model. It is expensive, but it’s a sensible investment for professional mechanics; with a hefty price tag, this tool is a waste of money for individual car owners who probably would still have to take their car into the mechanic for subsequent repairs.”

Read the entire blog post on engine servicing here.

Do you want to contribute to the Guest Post? You can find more information here.

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