In the December issue of Professional Carwashing & Detailing, contributing writer Kevin Layton discussed five common mistakes of email marketing in the feature, “Five email missteps.”

“While email marketing is definitely not rocket science, a certain degree of skill and artistry is involved in crafting a winning email campaign,” writes Layton in the article. “Proceed with abandon, and it’s likely you will end up wasting time and money on failed campaigns.”

To help car care business owners and operators avoid falling victim to these email marketing blunders, the Professional Carwashing & Detailing team has created a short infographic, provided below.

email infographic, email marketing mistakes infographic

Read the December feature on email marketing mishaps here.