The focus of the 2018 SCWA Convention & EXPO is simple. Providing you with proven, time-tested strategies, techniques and products to improve your business. Beginning with the CEO Forum through the Tuesday Car Wash Academy sessions, you will learn many new insights that will maximize your profits and help exceed your customers’ expectations.

In order to maximize your time at the show, proper planning is vital. Be sure to look over this Schedule of Events and determine which sessions and gatherings are most beneficial to your needs.

Sunday, Feb. 25, 2018

CEO Forum: 12:30 p.m.

The Future is Much Closer Than You Think!

What does the changing carwash market look like today? What does the current consolidation movement mean to us? How do we deal with market saturation? How will self-driving cars impact our business? How do we prepare for all the new auto technology? Millennials are driving less — what does that mean?

The CEO forum will address where the industry is headed and the challenges that we will face.

Experts Prediction: By 2020, 10 percent of city dwellers will replace ownership with on-demand rides.

Experts Prediction: New car sales could drop by almost 40 percent in the next 10 years.

Collision avoidance systems, automatic wipers, new transmissions — all disrupting the wash operations.

The future is now, and we must be ready if we want to be successful. The panel will provide their insights and answer your questions.


  • David Begin — Wild Blue Car Wash
  • Paul Fazio — Sonny’s Direct
  • Bill Martin — Metro Express Car Wash.

EXPO Floor Hours: 2:00 – 6:30 p.m.

Monday, Feb. 26, 2018

Keynote Speaker — Rob O’Neill: 10:30 a.m. 

Former SEAL Team Six Leader — leading the search and firing the shots that killed Osama bin Laden.

One of the nation’s most-decorated veterans who lives by the mantra “Never Quit.” The New York Times BestSelling Author.

Appears on many television prime-time networks and is a contributor for FOX News Channel, lending his military expertise, views on the current terrorist threats and leadership insights.

Faced several of the most high-profile and difficult war missions of our time.

Since leaving active duty, O’Neill is a co-founder of Your Grateful Nation, which provides individualized transition support for Special Operations heroes and their families.

O’Neill will share his stories and perspectives for business owners, encouraging all of us to “never quit.”

Other notable highlights:

  • Presentation of the SCWA Lifetime Achievement Award and the SCWA Manager of the Year
  • Car Wash Investing Basics
  • Idea Exchange Sessions
  • Round Table Discussions
  • Celebrate SCWA Monday Evening
  • EXPO Quick Talks.

EXPO Floor Hours: 1:00 – 5:30 p.m.

Tuesday, Feb. 27, 2018

Car Wash Academy: 8:00 – 11:30 a.m.

Concurrent Sessions offering no-nonsense business solutions, management strategies and innovative carwash business ideas. The Academy will offer topics for all carwash models, including: Protecting Your Cyber Information; Develop a Leadership Culture with Your Managers; Create an Emergency Management Plan Before It Is Too Late; Leverage Today’s Technology for Your Car Wash; Best Practices for a Successful Self Serve; and Challenges of the New Auto Technology. Professional Detailing Educational Sessions presented by the International Detailing Association.

Other notable highlights:

  • Closing Luncheon
  • Door Prizes
  • Introduction of 2018-2019 SCWA Officers and Directors.