CLEVELAND — Ask yourself this question: Is your signage up-to-date, fresh and clean? Unless the answer is yes to all of these questions, you may be able to improve sales and increase visibility with better signage, according to Small Business Trends.
It’s important to take into account how your sign reads from a distance, because this is how people are going to be viewing it, according to the blog. Inspect your signage from different points of view, and as a customer would, to see how effective it is.
Read also: Take a look at your sign
The message your sign has, according to the blog, has to be made clear. The most important thing is customers knowing exactly what type of business you have, and services you offer.
Another tip offered in the blog is to make sure all important information is on the sign, such as hours of operation, the phone number and website name.
The full blog offers more ideas on how you can take the signage at your business, and really make it improve your sales.
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