BIRMINGHAM, Ala. — The Professional Carwashing & Detailing editors select a video from around the Web each week to raise awareness, spread education and/or share innovative ideas from around the car care industry.

Do you own, operate or work at a car care business that stands apart from the rest? Send Assistant Editor Maria Woodie your videos, ideally two minutes or less, at [email protected] and you could be featured in the next Video of the Week.

For this week’s video, featured on www.happycowcarwash.com and originally broadcast by KUSI News San Diego, we take a closer look at Happy Cow Car Wash’s Laser Show Car Wash, which is open 24/7 year-round.

According to the Happy Cow Car Wash’s website, the automatic wash “combines video with the excitement and energy of a night club and the lighting effects only seen at theme parks for a wild time, all while getting your car clean.”

This laser show is available at the carwash’s El Cajon location, and creates an enticing incentive for customers to return to the wash for another trip through a vibrant display of lasers and high-energy music.

Appealing to the senses is one way to boost profits for a carwash. Stay tuned for the October issue to learn more about how sensory carwash features can make or break a customer’s experience at a carwash.

You can also find this week’s video, as well as additional videos on the laser show, here.