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Articles Tagged with ''customers''

Joe Kennedy’s Auto Beauty Center

These pieces and other promotional materials developed by Kennedy showcase his basic marketing beliefs. First, be different in your marketing offerings. Next, never market detailing, market yourself.

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New ways to attract more customers

In today's modern world, full of apps, tweets and eblasts, we give you a blueprint of how to promote your services and specials to today’s archetypical customer.

A hard sell

To survive today, you have to understand today's customer.

Make 2013 your best year ever

Regardless of past experience in the market, follow these 10 steps and enjoy your most successful year yet in the carwash business.

Blog: Why Obama won

Business owners can learn a tremendous amount from the hard-fought election since it was rich with content-based “teaching moments.”
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Blog: Grow the pie

Carwash operators would be remiss in thinking that consumers will return to the shopping patterns and habits of earlier, better days.
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Where to find customers who pay top detailing rates

Car shows, car club meet-ups and race tracks are full of people who pay well for a clean and shiny car.
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Change Your Shoes - Put on Your Customer's

CarWash College™ Tip of the Month
This month I am going to ask you to do something that is often talked about, but rarely done.
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Enhance Your Customer Service - Give 'Em the Pickle

CarWash College™ Tip of the Month
This tip was originally published in 2009, but after a recent conversation with a client I thought it was important to share it again.
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WIIFM? How to Answer the Question and Keep Them Coming Back

Lustra™ Tip of the Month
Every customer asks WIIFM? This acronym simply means, What's In It For Me?
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