COCKBURN, AUSTRALIA — Muzz Buzz drive-thru coffee chain has signed a joint venture deal to develop new sites that will include carwashes. Construction on the first will start here next month, The West Australian reported.
The Oct. 23 story stated that Muzz Buzz will partner with Pilbara Car & Truck Rentals founder Brian Brennan on the locations.
“You can drive in, get your cash, get a deal on your car wash, get a deal on your coffee,” Warren Reynolds, Muzz Buzz’s founder and chairman, said in the article. “So all three of them work together really well.”
Carwash also offers gourmet burgers, coffee
Reynolds has a plan to burn the franchise into an international lifestyle brand. The chain currently has about 50 outlets in Australia and New Zealand, and there are plans to set up locations in Asia and Europe.
The partners also plan to expand the chain throughout Australia. Other outlets are planned for Collie, Port Hedland, Melbourne and locations in Queensland. Each site will require a $1.2 million investment.
Brewing up additional sales
Reynolds explained in the story that there is an opportunity to develop a national brand of carwashes. “All of the carwash industry right now Australia wide is a bunch of individual outlets: No branding, no real offer, no marketing efforts, no capital value established in a brand.”
Potential franchisees may want to rebrand existing carwashes under the Muzz Buzz umbrella as well, according to Reynolds.
Read the entire article here.
