In this PC&D Unscripted interview, Associate Publisher – Editorial Rich DiPaolo and Jason Baumgartner, president of Suds Creative by DRB, discuss what operators are not doing that they should be.
For instance, Baumgartner says, “One of the biggest pitfalls that we see [is] that a lot of operators will sacrifice the collection of customer contact information for the sake of operational speed.”
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