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Articles by Bud Abraham

What is a paint thickness gauge?

This is the second in a six-part series covering the repair process involved with acid rain and chemical etching.
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A car that's been hit by acid rain comes into your shop. Now what?

This is the first in a five-part series covering the repair process involved with acid rain and chemical etching.
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Using the telephone

Ever telephoned your own business as a mystery caller? Were you pleased with what you heard? If your answer is ‘no,’ don’t fret — the situation can easily be improved.

A hard sell

To survive today, you have to understand today's customer.
The August Issue's Detailer's Spotlight story talks about how you need to understand today's customer.
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What does it cost to detail a car?

Pauly Polish was sweating bullets. It was Friday and he was reviewing his checkbook. He could not figure out why his balance was shrinking on a week-to-week basis.
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Thinking of offering PDR?

PDR (paintless dent repair) can be a popular service offered at your detail shop...
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A hard sell

To survive today, you have to understand today's customer.

Marketing tips

Presenting the best tips you need to know to market your detail business.

Express detailing: It needs a standard

The concept of express detailing is sweeping through the carwash industry like a tornado in Kansas and is gaining more strength and velocity as it goes.
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Packaging and pricing detail services

In the many years I have been involved in the auto detail industry it is evident that pricing is the key to success in the business.