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Articles by Bud Abraham

What is a paint thickness gauge?

Bud Abraham
This is the second in a six-part series covering the repair process involved with acid rain and chemical etching.
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A car that's been hit by acid rain comes into your shop. Now what?

Bud Abraham
This is the first in a five-part series covering the repair process involved with acid rain and chemical etching.
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Using the telephone

Ever telephoned your own business as a mystery caller? Were you pleased with what you heard? If your answer is ‘no,’ don’t fret — the situation can easily be improved.
Bud Abraham

A hard sell

To survive today, you have to understand today's customer.
Bud Abraham
The August Issue's Detailer's Spotlight story talks about how you need to understand today's customer.
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What does it cost to detail a car?

Bud Abraham
Pauly Polish was sweating bullets. It was Friday and he was reviewing his checkbook. He could not figure out why his balance was shrinking on a week-to-week basis.
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Thinking of offering PDR?

Bud Abraham
PDR (paintless dent repair) can be a popular service offered at your detail shop...
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A hard sell

To survive today, you have to understand today's customer.
Bud Abraham

Marketing tips

Presenting the best tips you need to know to market your detail business.
Bud Abraham

Express detailing: It needs a standard

Bud Abraham
The concept of express detailing is sweeping through the carwash industry like a tornado in Kansas and is gaining more strength and velocity as it goes.
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Packaging and pricing detail services

In the many years I have been involved in the auto detail industry it is evident that pricing is the key to success in the business.
Bud Abraham