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Articles by Chris McKenna

Capturing extra dollars

How to identify and target those customers who are willing to pay more per visit.

Fuels, power and trends

Exploring what’s new and what lies ahead for the carwashing and automotive industries.

How to handle the warmer months

Now that spring is here and summer is on its way, it’s important to know how to market your services.

The finer points of window cleaning

Setting up an organized system can prevent streaked windows and create repeat customers.

Picking and promoting the perfect detail department additions

Operators should look to customers’ cars for inspiration when it comes to selecting seasonal services.

Fleet accounts and the bottom line

Not only do these accounts provide reliable weekday traffic, but they also account for an upswing on the weekends

Midsummer DOs and DON’Ts

How to properly target your customer’s needs during the hot summer months.

Rough road ahead? Not if you stay alert

The future is hard to predict, but with rising gas prices and union discourse it's important to stay positive and be prepared.

Here we are again approaching another summer, and what a summer it's sure to be. As far as I can tell we are at one of those crossroad years with elections, soaring (ridiculous) gas prices and problems in the Middle East, just to name a few. Also, let's not count out the doomsday predictions for 2012. On the whole I think it will be a fairly normal year if you're ready for complete unpredictability.


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A West Coast perspective on flex serves vs. unions

Presenting one man's opinion on how unions are impacting the carwashing industry.
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A West Coast perspective of what's to come in 2012

Presenting a very thorough and inside view of the western carwash industry's past, present and future.
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