Wash of the Week: Gleam Car Wash

Wash of the Week: Gleam Car Wash

Through eco-friendly washes and compassionate hiring practices, this flex-serve stands out.

When a friend mentioned to real estate developer Emilie Baratta that the Northwest Denver neighborhood lacked good car care services, Baratta quickly came up with an idea for her own car care business — enter Gleam Car Wash.

Gleam, which is a flex-serve carwash and detail center located at 4895 W. 38th Ave. in Denver, Colorado, has provided a lot to its community since its creation in 2016. As a flex-serve, the Gleam team offers quick exterior washing, interior washing and a combo wash, which, for $38, does the standard exterior wash on top of interior dusting, window cleaning, carpet and seat vacuuming, and more.

Extra interior services, such as rubber mat washes, can be added on an à la carte basis.

According to Baratta, “[The] Gleam staff is dedicated to providing top notch carwashing service, offering everything from simple exterior carwashes to the highest end detailing.” Baratta noted that keeping on top of Gleam’s detailing business has been a great approach, because it is less weather-dependent than exterior carwashing — which is an important perspective during Colorado’s cold and snowy winters!

On top of offering numerous services, Gleam offers more than just carwashing to its community. When opening the business, the leadership team wanted to use Gleam to provide inclusive hiring opportunities in their community. In fact, Baratta reported that roughly 20% of Gleam employees are individuals with intellectual and/or cognitive disabilities (IDD). 

Additionally, the brand applies impressive environmental practices. The flagship Gleam facility has a 41 Kilowatt solar panel to power the building and an on-site water treatment system to reuse water as much as possible.

After the success seen in the first Gleam Car Wash, the team is expanding with two express exterior locations coming soon. A location in Aurora, Colorado, is currently under construction.

Learn more about this unique carwash here.

Want your carwash to be featured as a Wash of the Week? Head to the submission page for the chance to tell the story behind your suds!

You May Also Like

Wash of the Week: WOW Carwash

This award winning Las Vegas-based carwash chain is passionate about the community.

Founded in 2017, WOW Carwash has a mission of providing an affordable, quick and environmentally conscious carwash experience. The chain currently has six locations across greater Las Vegas, Nevada, with plans for continued growth in the near future.

The WOW carwashes are located at:

6347 W. Lake Mead Blvd. 3935 S. Buffalo Dr. 4330 N. Rancho Dr. 9860 S. Maryland Pkwy. 6550 S. Fort Apache Rd. 4625 E. Sunset Rd.

Wash of the Week: Great White Car Wash

This Wash of the Week features a growing car and truck wash in Canada.

Wash of the Week: Blue Sky Car Wash

Ohio-based chain Blue Sky Car Wash is this week’s featured Wash of the Week.

Wash of the Week: Soapy Joe’s

Our first Wash of the Week feature is Soapy Joe’s, an express chain based in San Diego, California.

Wash of the Week: Submissions open

Showcase your carwash business on Carwash.com and our social media profiles.

Other Posts
Flagstop Car Wash hires new COO

RICHMOND, Va. — Flagstop Car Wash was recently Named “2024 Best Car Wash of Central Virginia” by Virginia Living magazine.

DRB bolsters sales team with two new hires

AKRON, Ohio — Jason Wray and Shelly Eddy join the DRB sales team with years of experience, aiming to support tunnel carwash operator success.

DRB appoints April Bertram as VP of product management

AKRON, Ohio — With over 30 years of experience in product innovation, Bertram joins DRB to shape the future of its product portfolio.

DRB hires chief customer experience officer

AKRON, Ohio — New Chief Customer Experience Officer Mike Marchetti joins DRB with extensive expertise in customer experience.