SUGAR LAND, TX — Service Franchising, Inc. announced it is expanding its iShine Express Car Wash & Detail™ brand, a press release reported.

The Dec. 12 press release stated that it is adding locations in Houston, San Antonio, Dallas/Forth Worth, as well as South Florida, Atlanta, and Chicago.

Dan Bertoni, chief executive officer for Service Franchising/iShine™, stated in the press release, "We established the iShine™ concept on the basic premise that consumers want a clean, dry, shiny car when they exit the tunnel, and that they expect better value at all service levels, from basic wash through 'show-room new' detailing. Since the grand opening of our first store, this simple premise has proven to be spot-on."

Jaron Stone, chief operating officer for iShine™, added that their model offers shorter wait times, and multiple service level options. "Our eco-friendly, dual-tunnel concept is particularly adept at exceeding the expectations of today's consumers," Stone said in the press release.

To read the entire press release, click here.